THE WITCHES ARE BACK IN TOWN

Our guest blogger this week is Mindy Hayward. Mindy is the Marketing Manager for BalletMet, and has been working with CAPA & Broadway Across America as a Marketing Consultant for WICKED. Mindy has worked on both engagements of WICKED in Columbus, which makes her an expert on the topic of all things revolving around the show.

The Ohio Theatre is a flurry of excitement as the Broadway blockbuster WICKED prepares to open a 5-week engagement starting on Wednesday. Load-in (when the stage crew starts to install sets, lights, etc.) began Monday, so I had to sneak down to the theatre and take a peek. To say the room was “electric” doesn’t begin to describe the atmosphere.

In the back of the theatre, electricians were running cables for WICKED’s extensive light control board. Dozens of stagehands were preparing the well-known Time Dragon proscenium to be hung above the historic Ohio Theatre stage. Even a casual observer would know this show is something special.

Others have been working behind the scenes for months. Immediately after WICKED closed in Columbus in 2007, booking teams in New York and Columbus began working on return dates for the production. For the past few months, marketing and public relations teams have been helping to spread the word about WICKED, and ticketing teams have been hard at work filling group and individual ticket requests so that every WICKED fan has an opportunity to see this amazing show.

“The untold story of the Wizard of Oz” played to 66,000 people when it first visited Columbus in 2007. If you weren’t able to see it then, you definitely won’t want to miss it this time. Find out what happened before Dorothy dropped in on Glinda the Good Witch and the Wicked Witch of the West. Tickets are still available! Join us at the Ohio Theatre this summer as the Land of Oz comes to life as you’ve never seen it before.

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