THE WITCHES ARE BACK IN TOWN

July 28th, 2010 by CAPASMM

Our guest blogger this week is Mindy Hayward. Mindy is the Marketing Manager for BalletMet, and has been working with CAPA & Broadway Across America as a Marketing Consultant for WICKED. Mindy has worked on both engagements of WICKED in Columbus, which makes her an expert on the topic of all things revolving around the show.

The Ohio Theatre is a flurry of excitement as the Broadway blockbuster WICKED prepares to open a 5-week engagement starting on Wednesday. Load-in (when the stage crew starts to install sets, lights, etc.) began Monday, so I had to sneak down to the theatre and take a peek. To say the room was “electric” doesn’t begin to describe the atmosphere.

In the back of the theatre, electricians were running cables for WICKED’s extensive light control board. Dozens of stagehands were preparing the well-known Time Dragon proscenium to be hung above the historic Ohio Theatre stage. Even a casual observer would know this show is something special.

Others have been working behind the scenes for months. Immediately after WICKED closed in Columbus in 2007, booking teams in New York and Columbus began working on return dates for the production. For the past few months, marketing and public relations teams have been helping to spread the word about WICKED, and ticketing teams have been hard at work filling group and individual ticket requests so that every WICKED fan has an opportunity to see this amazing show.

“The untold story of the Wizard of Oz” played to 66,000 people when it first visited Columbus in 2007. If you weren’t able to see it then, you definitely won’t want to miss it this time. Find out what happened before Dorothy dropped in on Glinda the Good Witch and the Wicked Witch of the West. Tickets are still available! Join us at the Ohio Theatre this summer as the Land of Oz comes to life as you’ve never seen it before.

WICKED Special Airing on ABC 6!

July 21st, 2010 by Rolanda Copley

By Rolanda Copley, CAPA Publicist

Ever wonder what it would be like to be backstage at WICKED? Well, now’s your chance! Get an exclusive, sneak peak behind the curtain of WICKED this Sunday, July 25, at 2 pm when WSYX ABC 6 airs a 30-minute special on Broadway’s biggest blockbuster. The special presentation reveals never-before-seen backstage footage, as well as actor interviews and a detailed look on how the Broadway spectacular came to be. WICKED’s creative team, including Academy and Grammy Award-winning composer and lyricist Stephen Schwartz, explains how the best-selling 1995 novel by Gregory Maguire was brought to the Broadway stage.

And remember, there’s still time to get your WICKED tickets! It opens at the Ohio Theatre on Wednesday, July 28, and runs through Sunday, August 29. Tickets start at $37.50 and can be purchased at the Ohio Theatre Ticket Office (39 E. State St.), all Ticketmaster outlets, and www.ticketmaster.com/wicked. To purchase tickets by phone, please call (614) 469-0939 or (800) 745-3000. The Ohio Theatre Ticket Office is open Monday-Friday from 9 am – 5 pm and Saturday from 10 am – 2 pm.

Good seats are still available. For best available seating, please try weeknight and Sunday evening performances, as well as the special Thursday matinee on July 29.